Some paradigms on which the practice of Public Relations thrive such as objectivity and transparency were brought to the fore the more in recent time through the apology of the Chief Executive Officer of the Toyota Motor Corporation for a positive crisis control. Akio Toyoda has successfully intoned the PR paradigm on openness and transparency. These qualities exhibited in the leadership of the corporation in making a public declaration to the entire world for error discovered in the manufacturing of the Toyota Hybrid are the bedrock for which the practice thrives.

“The trouble with Nigeria has become the subject of our small talk in much the same way as the weather is for the English. There is a great danger in consigning a life-and-death issue to the daily routine of small talk. No one can do much about the weather: we must accept and live with or under it. But national bad habits are a different matter; we resign ourselves to them at our own peril.”

Except perhaps Fela Anikulapo-Kuti, there's no other Nigerian critic whose SELF is not being boosted by the president's recognition. For one example, what parcel was the late Dele Giwa expecting from "President" Babangida which turned out to be a bomb that eventually killed the master critic?